Chinese luxury brand consumers

As the impact of the epidemic stabilises in China, the domestic market is seeing a strong rebound in high-end consumption. Active in the second largest luxury market around the world, Chinese consumers are featured with strong capacity and high frequency of luxury consumption. China accounts for more than 33% of global luxury consumption – which is expected to rise to 40% by 2025. How to meet the expectations of this large and potentially diverse range of consumers is a key concern for forward-thinking market practitioners.